What is Whoorl?

Solid recommendations and lifestyle musings from the lens of a 51-year-old style enthusiast and beauty product hoarder.

“In Whoorl we trust” was coined by a follower due to my dutiful, slightly obsessive vetting process before sharing anything with you. I’ve spent decades researching, testing, and refining my taste — from beauty products to wardrobe staples to the occasional internet rabbit hole.

What do you send?

Every Friday, I send Odds and Ends - a list of 20 of the best things I found that week.

It’s a mix of:

• Articles worth reading

• Rabbit holes I’ve gone down

• Standout style and beauty finds

It’s meant to be something you can scroll through quickly, save what you like, and come back to later.

I partner with different affiliate networks, so there is a good chance that if you click a link and purchase something, I earn a commission (at no cost to you). I only share what I genuinely like and would recommend to a friend - the vetting process is real.

Wait, who are you?

Hi! I’m Sarah James.

Some would call me a “beauty influencer” but that term makes me cringe. Regardless, I have an incredible Instagram community of 150k+ folks where we talk ad nauseam about things like makeup, skincare, and Gucci loafers.

I’m 51 with two teenagers, married to an interior designer - we currently live in Oklahoma City, but I spent a fair amount of my adult life in coastal Southern California. I started blogging 20 years ago as a newlywed before the dawn of social media - yes, we had to code our own websites back then and yes, I finally retired it when I jumped on board with Substack last year.

Since then, I’ve ridden the ever-changing wave of social media apps and trends because, at the heart of it all, I absolutely adore searching for the perfect {insert noun here} and sharing it with you.

So happy you are here!

xxSJ